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Narae Kim

Narae Kim

Assistant Professor of Advertising

Summary

Narae Kim is an assistant professor of advertising at the Reynolds School of Journalism. Kim’s research focuses on the area of health communication, with an emphasis on underrepresented populations. Specifically, she has been working on developing effective health communication programs to improve Indigenous populations’ health status through collaborative work with Native American tribes. Her recent work has also centered around the psychophysiological processing of mediated health messages and the role of public communication in coping with health problems and public health crises. 

Courses taught

  • JOUR 431: IMC Competition
  • JOUR 432: Creative Solutions for Strategic Communications
  • JOUR 487: Mass Communication Theories
  • JOUR 720: The Future of Media

Recent work

  • Kim, N., & Kim, J-N (Forthcoming, 2024). A COVID-19 paradox of communication, ignorance, and vaccine intention. Sage Open. DOI: 10.1177/21582440241275654
  • Kim, N., Lee, S., Andreu-Perez, L., Pitluk, A., & Kim, J-N (2024). Coping with Non-COVID-19 health problems through communicative action in cyberspaces. Journal of Health Communication, 29(7), 450-466. 
  • Stevens, E., Cohn, A., Ruedinger, B., Kim, N., Seo, J., Sun, F., Kim, S., & Leshner, G. (2024). Cannabis Users’ and Non-users’ differential responses to two anti-cannabis campaigns. Health Education & Behavior. 
  • Kim, N., Kim, J-N., Lee, H., & Andreu-Perez, L. (2023). An oscillatory path to vaccination: Explaining vaccine hesitancy by normative and epistemic factors in COVID-19. Health Communication. 38(10). 2121-2131. 
  • Kim, N., Leshner, G., & Miller, C (2022). Native Americans’ responses to obesity attributions and message sources in an obesity prevention campaign. Journal of Health Communication, 27(11/12), 777-780. 
  • Andreu Perez, L., Kim, N., Martino, V., & Lee, S. H. (2022). Constructive roles of organizational two-way symmetric communication: Workplace pseudo-information gatekeeping. American Behavioral Scientist.
  • Kim, N., Altinay, Z., Seo, J., & Pitluk, A. (2024, August). Understanding factors influencing RSV vaccination intentions: The roles of epistemic knowledge and perceptions among potential recipients in the United States. Paper accepted for presentation to the ComSHER division for the AEJMC annual conference. Philadelphia, PA.
  • Andreu-Perez, L., & Kim, N. (2024, March). How do you influence me if you are unreal? Virtual human influencers and publics relationships with the organization. Paper accepted for presentation to International Public Relations Research Conference (IPRRC), Orlando, Florida.
  • Stevens, E.M., Cohn, A., Ruedinger, B., Kim, N., Seo, J., Sun, F., Kim, S., & Leshner, G. (2024, May). Cannabis Users’ and Non-users’ Differential Responses to Two Anti-Cannabis Campaigns. Paper accepted for presentation to the Health Communication Division of ICA, Gold Coast, Australia.
  • Seo, J., Kim, N., Newcombe, K., & Leshner, G. (2024, March). Empowered by Ads? Understanding the influence of femvertising on consumers’ attitudes and behaviors. Paper accepted for presentation to the American Academy of Advertising annual conference. Portland, OR.

Education

  • Ph.D. in Mass Communication, University of Oklahoma, Gaylord College of Journalism and Mass Communication
  • M.A. in Communication., Yonsei University, Graduate School of Communication and Arts, South Korea
  • B.A. in Journalism and Communication, Dankook University, South Korea