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Faculty member poses indoors.

Laura Crosswell

Director of the Center for Advanced Media Studies and Associate Professor of Health Communication

Summary

Laura Crosswell holds a joint appointment between the Reynolds School and the . Prior to joining the Reynolds School, she taught a variety of courses at the College of Charleston, Louisiana State University, and Arizona State University.

You can find Laura’s latest work in scholarly journals such as "Critical Public Health and Public Health Perspectives" as well as in her book, "."  Her research focuses on the cultural implications of consumerism and persuasive texts, and she often uses advanced eye-tracking technology to examine the physiological and psychosocial influences of media content. Her work specifically concentrates on the politicized and commercialized mechanisms of public health messaging.

Courses taught

  • Jour 351: Introduction to Public Relations and Advertising
  • Jour 441: Health Advertising and Marketing

Recent work

  • Crosswell, L. (forthcoming). Urgency, Access, and Trust during a Global Pandemic: Exploring Emergency Use Authorizations, Operation Warp Speed, the case of Mifepristone, and the Dynamics of Agency Decision-Making. In D. Berube (Ed.) Pandemic Resilience: Vaccination Resistance and Hesitance. New York, NY: Springer Publishing.
  • Crosswell, L. & Duan, R. & Bombara, C. (forthcoming). Recommended Approaches For COVID-19 Vaccination/Booster Messaging. In D. Berube (Ed.) Pandemic Resilience: Vaccination Resistance and Hesitance. New York, NY: Springer Publishing.
  • Duan, R., Bombara, C., & Crosswell, L. (2024). Are COVID-19 and Climate Change Competing Crises? New Evidence on the Finite Pool of Worry and Risk-as-Feelings Hypotheses. Journal of Environmental Studies and Sciences.
  • Crosswell, L. (2023). Consumer trust and pharmaceutical advertising strategies: physiological responses to ‘Actor Portrayal’ versus ‘Real Patient’ disclaimers. Communication Research and Practice, 116.
  • Altinay, Z., & Crosswell, L. (2023). Public perceptions of air pollution and associated health risks in Nevada, USA: applications for health communication. Journal of Communication in Healthcare, 1-9.
  • Anbro, S., Houmanfar, R., Thomas, J., Baxter, K., Harris, F. C., & Crosswell, L. H. (2022). Behavioral Assessment in Virtual Reality: An Evaluation of Multi-User Simulations in Healthcare Education. Journal of Organizational Behavior Management, 1–45., Recipient of Organizational Behavior Management (OBM) Innovative Research Award, 2023
  • Olla, R., Houmanfar, R. A., Esquierdo-Leal, J. L., & Crosswell, L. H. (2021). The Differential Effects of Feedback Provision on Students’ Performance on Test-Based Assessments. Journal of Behavioral Education, 1-23.
  • Park, S., Harrington, N. G., Crosswell, L. & Parvanta, C. (2021). Competencies for health communication specialists: Survey of health communication educators and practitioners. Journal of Health Communication, 26(6), 413-433.
  • Crosswell, L. H. & Yun, G. (2020). Examining Virtual Meditation as a Stress Management Strategy on College Campuses through Longitudinal, Quasi-experimental Research. Behaviour and Information Technology, 1-15.
  • Crosswell, L. (2019). The doctor in my pocket: Examining mobile approaches to personal wellbeing. Perspectives in Public Health, 14(2), 93-101.

Education

  • Ph.D. in Media and Public Affairs, Louisiana State University
  • Master's in Communication, College of Charleston
  • Bachelor's in Communication and Media Studies, Clemson University