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Social media tips

DO

  • Be authentic.
  • Associate yourself with the University.
  • Brand your online profiles as personal and opinions as your own.
  • Engage with your network – like, share, retweet, repost.
  • Share videos, blog posts and other content from official University sites.
  • Promote yourself, your faculty and your students (when appropriate).
  • Keep it clean – Avoid sarcasm and profanity.
  • Resist the temptation to engage in dialogue where others are making derogatory comments online.
  • Be aware of cameras. Remember, anyone can be a journalist.
  • Engage your peers by asking questions, joining conversations and commenting on posts.
  • Proofread your posts.
  • Use privacy settings and a strong password.
  • Be respectful of other cultures, religions, values, political beliefs, et. al.
  • Use common sense and courtesy. Admit mistakes and apologize if necessary.
  • Encourage your faculty and students to use social media properly and to follow the University’s Social Media Policy (7,009)
  • Have multiple administrators and share passwords with multiple people to University college and department pages.
  • Consider what is necessary and consider some centralization. The University currently has hundreds of social media accounts with our brand and logo.
  • Make your content accessible.
  • If you have questions, send them to communications@unr.edu.

DON'T

  • Release confidential student information.
  • Pick fights. Don’t post and defamatory, vulgar, obscene or threatening material.
  • Forget people have a different sense of humor. What’s funny to you, might not be funny to someone else.
  • Assume that a message or post is protected from public view just because of your privacy settings.
  • Post it on social media if you wouldn’t say it to someone’s face or to your mother.
  • Share too much information (especially personal information).
  • Upload anything you wouldn’t want everyone to see and/or know about.
  • Do everything. Choose one or two platforms and do them well before adding new ones.
  • Delete comments from public pages unless in violation of the University’s social media policy.