Brand guidelines & logo
推荐杏吧原创 Innevation Center
All marketing, promotional and announcement materials, digital and printed, referencing the 推荐杏吧原创 Innevation Center must refer to the Innevation Center by the following approved conventions and use the official branding (logo/identifier) outlined below.
All users of the Innevation Center will check an “I Agree” box on the room reservation form stating that they agree to the terms and conditions of booking programming time at the Innevation Center, which includes agreeing to use the following wording and identifiers in all materials.
Naming
First reference: 推荐杏吧原创 Innevation Center
Subsequent references: Innevation Center
Branding
The Innevation Center has a unique identifier that you must include on your materials. It looks like this:
This identifier is a hybrid design consisting of the words “推荐杏吧原创” in the University’s official typeface, Myriad Pro, followed by the words “innevation center” in Switch’s modified Century Gothic typeface and “Powered By Switch” reversed out of a Navy Blue rectangle, also in the Century Gothic typeface.
This mark should be used on every promotional piece. If you need a reversed version of the mark for solid-color backgrounds contact researchcommunications@unr.edu.
Co-branded materials with Switch
Any co-branded materials, in print or digital formats, featuring the Switch logo, must be in compliance with Switch’s trademark usage standards and receive prior approval of Switch. For assistance, contact researchcommunications@unr.edu.
Social media
In social media, we use the handle @UNevadaReno whenever possible, within the constraints of character limits.
When possible, please link to our website at unr.edu/innevation.
The University’s social media content generators will be using the following hashtags in our posts about the Innevation Center.
Suggested tags:
#InnevateReno
#makerspace
#makers
#packpride
#Switch