A paper from 推荐杏吧原创 College of Business faculty Dr. Jessica Rixom and Dr. Brett Rixom along with their coauthor Dr. Erik Mas entitled, has garnered much international attention after its publication in 2020. It is currently ranked in the top .5% of all papers on and still stands as No. 1 on Altmetric for the Journal of Consumer Psychology. The paper was covered by 95 national and international news outlets with interviews on the Wall Street Journal and Market Watch as well as the Economist and Daily Mail in England. The research was also featured on the Today Show and Good Morning America.
Read the 2019 story about wrapping neatness on Nevada Today.